Golden Disc Promotion
2019
Redbox and Walmart forged a partnership to introduce the Golden Disc program, a unique and exclusive initiative. During this promotion, customers were presented with the opportunity to uncover prizes hidden within select Redbox kiosks at Walmart locations nationwide. Discreetly placed within movie cases, printed discs housed a unique code and corresponding phone number, prompting participants to text for prize confirmation. From complimentary movie nights to the prestigious grand prize of a seven-day cruise tailored for a family of four, the array of rewards offered an engaging and rewarding experience for all involved.
Kiosk & Print
We strategically leveraged the space on our Kiosks to effectively raise awareness of our Golden Disc promotion. Through the placement of our distinctive G-Sticker above the Kiosk screen, we implemented a visual cue to draw attention to significant programs and promotions. Additionally, we capitalized on the Vend Screen to prominently feature the promotion, while seamlessly integrating the presentation of various titles we were actively promoting at the time.